Dry goods . . to create a Facebook game ad "creative maker"
Game out to sea is the general trend, but in the face of strange and huge overseas markets, it is inevitable that the heart has no bottom. Today will decode one of the key tips for marketing: how to systematically create creative material for Facebook games.
Content source: Facebook Chek Game Out to sea
Overseas gaming giants are busy marketing
The top 10 companies in the global gaming market have little changed over the past few years.
In 2016, the world's top 10 gaming companies combined to earn $53.7 billion, or 54 percent of the global gaming market, according to Newzoo market analysts.
In the era of giant monopoly, want to kill the heavy siege, research and development of innovative, high-quality games is the key, but to improve the marketing ability of the game, is also the most important.
Many of the games owned by hand-travel giant Macine Zone have made it to the top of the revenue charts, as founder and CEO Gabe Leydon once said.
Leading the industry's travel giants have yet to work so hard, how can we be willing to fall behind? Advertising creativity is critical, but how to systematically create it is a problem.
The basis of sea marketing - materials
As the saying goes: "The tall buildings rise flat", do anything need to lay the foundation firmly. And to create good material, can bring the following results, for the success of sea marketing to lay a solid foundation:
Build a good brand image
Create excellent and lasting goodwill
Increase customer trust in you
Increase your ad relevance score on Facebook
Get a higher odds of winning bids and a lower bid price
In fact, the ad-related factor is higher, and the cost of a single app installation (download cost) is lower, which is more than half the effort.
Build creative teams
Given the importance of creative materials, we recommend that we set up a dedicated creative group within the company and work closely with the team responsible for user procurement and performance tracking to support long-term business development.
Here's the ideal team model we've proposed that you can refer to and adapt and improve to your situation.
The creative team should be independent of the product team
If necessary, clear guidance should be provided to the team in accordance with the brand manual/brand guide (e.g. product, IP, etc.).
The head of the creative team is also responsible for overseeing all user access to advertising ideas
Ensure that the creative team has access to the materials they need, including information about new content, product/service launches
In carrying out the idea, we should follow the seven-three principle, seven become repeat the previous advertising ideas and a/b test, three become the test of new ideas and concepts
Improve the practice process and systematically produce material
When giving creative teams enough creative freedom, they also focus on collaboration and feedback with other teams to continuously improve creativity and improve advertising performance, thus achieving a virtuous circle. Consider the following practice process:
Set a work schedule
It is recommended to be on a weekly note to adjust to market dynamics in a timely manner.
The user procurement team and the material creative team work together to determine key performance indicators
It is usually measured by the return on investment of advertising
The Creative Team is responsible for conceiving new creative materials
Includes content, format, layout, etc
The user purchasing team quickly tests the ads
Choose the best idea to put on
The performance tracking team measures the effectiveness of your ads
Feedback the results to the user procurement and material creative team
Adjust your existing advertising strategy
Keep ads that work well, eliminate less-than-satisfactory results, and learn from experience
Once this process has been completed and we enter the new week, we can repeat the process and start planning new material to improve ROI. Step by step, the team produces creative material more and more smoothly,Advertising performance will also get better and better!
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